Events are my thing. I love attending them, planning them, reading about them. All of it. So in light of this, I’d like to share some very #basic tips to make your event feel bigger, better and more enjoyable for attendees and planners (you!) alike.
1) Plan an event you’d enjoy yourself. Easier said than done, but when working through client events, I try to incorporate elements that I would find enjoyable. Whether it’s making sure the agenda includes an icebreaker or networking activity, booking a great speaker or serving locally-grown, organic lunch, these details will make invitees not only perk up but register! This gives you the ability to show a little personality as well.
2) Visit Hashtag City! Listen people, social media isn’t going away. A recent study reports that nearly 1.7 BILLION people worldwide are using social media. So as you can imagine, this phenomenon has to be included in your planning. What better way to do that than develop an event hashtag that when used, will store all content in one place, for everyone to see! Make it straightforward or a little quirky, but do your research to ensure that your hashtag is unique to your event. And the shorter the better! #GetIt
3) Encourage engagement. Phones are IN, ALL THE TIME. And as a frequent event goer and social media-er, I want to share what’s going on. So inform, encourage and engage your guests – allow them to do the work for you by sharing pictures, sound bites (that great speaker you booked will assist with this!) and key takeaways.
4) Follow Up. The struggle after a great event is being able to continue the momentum. Don’t underestimate the power of a simple “thanks for attending” email accompanied with a quick summary of the event. This is also a way to begin registration for your next event (that you teased at your last event, no doubt)!
These tips can help events of all sizes. Implore them and watch your events go from good to great!