Archive for the ‘Contract Negotiations’ Category

Athletes’ Epidemic

Friday, February 20th, 2009

 

 

Ok, so when we started the U/S Sports Advisors blog back in October, 2007, it became part of my daily routine to pour through the sports biz pubs, like SBJ/D, ESPN, SI, etc. to see what the latest hot topic was to reflect on.  Time and time again, not only did I find lots of hot topics, but many times they were centered around athlete controversies.

Disorderly conduct, doping, dog fighting, DUI’s, illegal betting, drug usage, and the list goes on.

Each time a new round of stories hit the wire, they always came with a spin of the “freakish outbreak” of athletes misbehaving, abusing their privileges, what have you.

But I’m here to tell you the real deal of these incidents.  They are not isolated, disconnected, or flukes.  They are all part of the same fluid pattern — examples of flaws of the system.

Athletes these days are among the highest paid professionals of any discipline in the world.  And, with those pay checks comes a whole entourage of, not only people, but responsibilities, stressors, and expectations.  What they do not typically come with, is a sufficient infrastructure, teaching these young athletes how to handle it all.  Hence, the constant “controversies.”

Now, there’s not a lot to say about dealing with the sports performance demands on athletes.  They are what they are.  Athletes are paid to perform –- to deliver results and wins.  Aside from a little meditation, I’d say these stresses are pretty static.

Where I can offer some advice, is when it comes to the sports business demands in their entourage of challenges. The smoother the business side goes, the better the performance and social sides will get.  They say 90% of sports is mental, and I believe that to be true on and off the field of competition.  Dealing with agents and the media, negotiating deals, managing employees, investing those big pay checks wisely.  These are all constant weights tied around the emotional development of these athletes.

My advice to athletes?  Get your business affairs in order now.  Educate yourselves with the right questions to ask, where to go for critical information, and organize your business life in an easily manageable and trackable order.  Push your leagues and sanctioning bodies to provide better resources for you in these areas.

While I’m by no means relieving you of the tremendous responsibilities that come with the luxuries of your profession, I am calling attention to the continued epidemic that has somehow drifted under the radar, only detected in “isolated incidents.”

I just can’t bare to watch as my next hero falls to the “outbreak” that has been plaguing sports – at least since October 2007.

 

Posted by Krissi Price

Agents Are “Deal Do-ers” Not “Deal Finders”

Monday, September 15th, 2008

Yahoo Sports reported last week state that rookie Forward for the Miami Heat, Michael Beasley, has fired his agent, Joel Bell, because Beasley wanted “bigger and better endorsement deals than Bell delivered him.”

Understanding an agent’s obligation to his/her client is a key concept we talk about in Ahead of the Game: What Every Athlete Needs to Know About Sports Business.  Many times, athletes are confused about the scope of their agreements with their agents.  Could Beasley be one such athlete?

In the real world of professional sports, athletes must know how to first define, then position their own personal brands to sell sponsorships and endorsements.  They must be their own catalyst in obtaining these big money deals rather than relying on their agents to find the deals for them.

In fact, in researching Ahead of the Game, we were actually told by an agent, “I am not an employment agency.”  Translation: sports agents are deal do-ers, not deal finders!

U/S Sports Advisors is a sports business consultancy that helps our clients master, among other things, the skills of personal brand definition, positioning, obtaining sponsorships and endorsements, self-promotion, understanding agents, and managing a team of advisors.

We would ask Beasley the tough questions: Who are you?  What do you stand for?  What can you offer a sponsor?  Why should a sponsor align with you?  What makes you unique?

Athletes in the winner-take-all world of pro sports must be prepared to answer these questions.  Then you might not find yourself in the same boat as Beasley — at the top of his game…with no agent.

Posted by Krissi Price