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	<title>The Sports Business Advisor</title>
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	<description>Maximizing Potential In Sports Business</description>
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		<title>The “Brand Power Gap”:  Endorsement Success Not Automatic</title>
		<link>http://www.sportsbizadvisor.com/?p=735</link>
		<comments>http://www.sportsbizadvisor.com/?p=735#comments</comments>
		<pubDate>Wed, 18 Aug 2010 20:19:57 +0000</pubDate>
		<dc:creator>Ken Ungar</dc:creator>
				<category><![CDATA[Athletes]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Elite Athletes]]></category>
		<category><![CDATA[Sponsorships and Endorsements]]></category>
		<category><![CDATA[Sports Business]]></category>
		<category><![CDATA[Sports Marketing]]></category>
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		<description><![CDATA[Professional athletes often assume that stellar contracts with high annual salary earnings automatically translate into mainstream popularity and equally high endorsement earnings.  The 2010 edition of Sports Illustrated’s Fortunate 50 athlete salary review once again shatters this assumption, showing little to no correlation between healthy contract salaries and endorsement (marketing) earnings. Many of the athletes [...]]]></description>
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		<title>2010 World Congress of Sports, Part 3:  It&#8217;s About The Love</title>
		<link>http://www.sportsbizadvisor.com/?p=721</link>
		<comments>http://www.sportsbizadvisor.com/?p=721#comments</comments>
		<pubDate>Sun, 15 Aug 2010 16:15:27 +0000</pubDate>
		<dc:creator>Ken Ungar</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Sports Business]]></category>
		<category><![CDATA[Sports Fans]]></category>
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		<guid isPermaLink="false">http://www.sportsbizadvisor.com/?p=721</guid>
		<description><![CDATA[At the 2010 World Congress of Sports, NFL Chief Marketing Officer Mark Waller made a simple, yet powerful statement: There are very few things that we love in our lives.  We love our family, our country, and a sport.  Every thing else we simply like. Too true. Sports elicit so much passion from us that [...]]]></description>
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		<title>2010 World Congress of Sports:  Part 2</title>
		<link>http://www.sportsbizadvisor.com/?p=704</link>
		<comments>http://www.sportsbizadvisor.com/?p=704#comments</comments>
		<pubDate>Sat, 10 Apr 2010 20:19:30 +0000</pubDate>
		<dc:creator>Ken Ungar</dc:creator>
				<category><![CDATA[Athletes]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Sports Business]]></category>
		<category><![CDATA[Sports Consultants]]></category>
		<category><![CDATA[Sports Fans]]></category>
		<category><![CDATA[Sports Marketing]]></category>
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		<description><![CDATA[I&#8217;d love to write a book called &#8220;The Two Rules of Sports Marketing.&#8221; It would be a short book, though.  Short, because the two rules are simple: Rule 1.   Sports marketing is all about the athlete. Rule 2.  When it&#8217;s not about the athlete, see Rule 1. Most participants at the 2010 World Congress of [...]]]></description>
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		<title>2010 World Congress of Sports:  Tell Me A Story (Part 1)</title>
		<link>http://www.sportsbizadvisor.com/?p=654</link>
		<comments>http://www.sportsbizadvisor.com/?p=654#comments</comments>
		<pubDate>Sat, 20 Mar 2010 15:54:26 +0000</pubDate>
		<dc:creator>Ken Ungar</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://www.sportsbizadvisor.com/?p=654</guid>
		<description><![CDATA[Wisdom from &#8220;The Suits&#8221; Several days ago, a swarm of sports marketers in black suits descended on LA’s JW Marriott Hotel for the 2010 Sports Business Journal’s World Congress of Sports.  While I’m ashamed to admit my conformity with the dress code at this annual gathering of League commissioners, team executives, and sports brand managers, [...]]]></description>
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		<title>Tiger Woods Continuing To Do It &#8220;My Way&#8221;</title>
		<link>http://www.sportsbizadvisor.com/?p=632</link>
		<comments>http://www.sportsbizadvisor.com/?p=632#comments</comments>
		<pubDate>Sat, 20 Feb 2010 20:33:54 +0000</pubDate>
		<dc:creator>Ken Ungar</dc:creator>
				<category><![CDATA[Athletes]]></category>
		<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Media Training]]></category>
		<category><![CDATA[Professional Advisors]]></category>
		<category><![CDATA[Sponsorships and Endorsements]]></category>
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		<description><![CDATA[We advise athletes in crisis-mode to heed three simple rules to manage their PR: Tell it all. Don&#8217;t let the media enjoy the drip&#8230;drip&#8230;.drip&#8230; of disclosing new details by the hour or the day. Tell the truth. A lie will haunt you forever. Tell it fast. You have three to twenty-four hours to get your [...]]]></description>
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