OK. If brands are about behavior, what happens when the hottest t-shirt in New Orleans compares a winning quarterback to Jesus?
Now, That's Powerful Branding!
The tongue-in-cheek “Breesus” t-shirt cleary capitalizes on the popularity of winning QB Drew Brees on a winning streak. But, is there more to Brees as “Breesus”?
According to Brett Martel of the Associated Press there is.
Brees’ foundation has contributed more than $2 million to rebuild the city ravaged by Hurricane Katrina. And, he shows commitment to his fans by restoring a century-old house in the City of New Orleans, rather than retreating to some McMansion in a gated community.
For any pro athlete, it’s nice to see a winning season, a satirical t-shirt, and a smart way to approach your off-the-field career all come together.
I guess we’ll see if Breesus and the Saints enjoy some divine intervention come Playoff time!
