Well folks, tomorrow is the last day of 2009, which can only mean one thing… New Years resolutions. Aside from the usual – lose weight, swear less, go to church more, be nicer to your mother-in-law – the team at U/S Sports Advisors has a few career resolutions for all you athletes out there based on industry lessons of ‘09.
- Increase your media presence.
Get serious about frequent and positive name placement in the media. Get out to events, make appearances, work with your favorite charity more often, and get your publicist to work on securing more interviews. Media coverage may seem monotonous to you, but to the public and fans, seeing you in the media is extremely important.
- Get media training or work on improving your media presence.
One bad interview can outdo all your positives. In a second, you can turn the media off from you, making it harder to secure future media hits and extend your brand into your fan base. Seek a media training professional who is well versed in the sports industry, so come your next interview, you’ll knock it out of the park and have the media hungry for more.
- Increase your activity and presence on social media.
The majority of your fans are already on sites like Facebook, Twitter, and YouTube, and chances are they have already searched for you there too. If you’re not on these sites yet, do it NOW! If you’re already on there, you likely not only need to increase your number of your posts on those sites, but more importantly be sure that each and every one of your posts reflect your brand and are relevant to your fans. Our clients ensure their message is clear and consistent across each social media site — ensuring a deeper and lasting connection with fans.
Take these resolutions to heart. You can rest assured your competition is, and you just so happen to be fighting for the same fans, same sponsors, and same money that they are.
Happy New Year from U/S Sports Advisors!
