Welcome to The SportsBizAdvisor. In this blog, I intend to focus on sports business issues of concern to athletes, their families, and advisors. All too often, the mainstream sports media focuses only on sensational issues. An athlete’s legal problems, alleged steroid use, or substance abuse will be front page news. Rarely do we read about issues of concern to athletes.
The SportsBizAdvisor will look at issues impacting athletes from an objective and independent viewpoint. Some issues will be “ripped from the headlines” as we look at a topic from the athlete’s angle. Other times, we’ll raise issues of concern to athletes, as we hear from athletes and our colleagues in the sports industry.
We hope you find The SportsBizAdvisor valuable to the dialogue about this subject. Let us know what you think!
Posted by Ken Ungar
Well done!
Can athletes succeed in today’s sports envirronment on athletic ability alone?
Thank you and good question. The answer is yes…to a certain extent. In the end, success in this industry depends on athletic talent. However, the act of making it to the pros (against competition) and maximizing career success will be based on issues such as marketability, business savvy, and career planning.