In the course of speaking with certain pro athletes, I’ve been exposed to a catalog of misconceptions about personal brands. To promote a common understanding of personal brands, I thought I’d share a few. “I have no brand.” This particular athlete thinks that brands are some special marketing creation. However, any simple message about that […]

When Tiger Woods was whacked upside the head with a nine-iron, it was the top sports story of the day. After all, this was Tiger Woods, the second coming of the golfer destined to save golf, and more importantly, golf TV ratings. And through plastic surgery, lingering injuries, and countless missed tournaments – yes, Tiger […]

If you’ve tuned into the news or social media at all the past two weeks, you know that the NFL has all but gone up in flames. Ray Rice, Adrian Peterson and Jonathan Dwyer – among others – have shined light on national issues of domestic violence and child abuse along with the nation’s differing views […]

Monday, the Baltimore Ravens terminated Ray Rice after the video surfaced showing him knocking out his then fiancé, now wife, Janay. The NFL suspended him indefinitely, and now Nike and EA Madden NFL 15 have severed ties with the football star, taking away his potential for lucrative endorsement deals. Endorsement deals between companies and athletes […]

My friend and client, Ralph Reiff, often reminds his executives not to “confuse an output with an outcome.” Ralph knows that hard work is not enough. To succeed in sports, business or life, one must achieve, not merely show up. In the market of athlete brand building, being busy with appearances, interviews and social media […]