It is unquestionable that King James’ return to Cleveland gave the city and its citizens a reason to rock a little harder than usual this NBA season. While the true value of LeBron James’ homecoming is incalculable (current estimates are between $50 and $500 million), the Cleveland Cavaliers have shown the importance of being prepared […]

The Oregon Ducks have long been the bastion of creative, flashy and unique jerseys. It seems their rise to prominence on the field has paralleled their dominance in the alternate uniform game. Having Nike padding their coffers can’t hurt. The more they’d win, the more the jerseys would change from year to year and game […]

I grew up a Tomboy. I spent my summers at the softball diamonds and in the gym. My willingness to consistently be dirty and sweaty, enjoy an uneven farmer’s tan, walk around with scraped knees and use eye black slowly transitioned into an effort to avoid tan lines and a preference for eye shadow. I […]

In the business of sports marketing, where things are constantly changing and technology is ever evolving, how do you stay relevant and up-to-date as a professional? Industry conferences and continuing college courses or degrees are both great options, but can be expensive and time-consuming. Why not have the information delivered to you personally for free? […]

On Monday, the world tuned in to watch the 118th running of the Boston Marathon – a symbol of closure, patriotism and victory over terrorism. As we celebrated Meb Keflezighi’s 2:08:37 victory, marking the first American win since 1985, the question everyone seemed to be asking was, “Is he really wearing Sketchers?” While Nike is known […]