I grew up a Tomboy. I spent my summers at the softball diamonds and in the gym. My willingness to consistently be dirty and sweaty, enjoy an uneven farmer’s tan, walk around with scraped knees and use eye black slowly transitioned into an effort to avoid tan lines and a preference for eye shadow. I […]

In the business of sports marketing, where things are constantly changing and technology is ever evolving, how do you stay relevant and up-to-date as a professional? Industry conferences and continuing college courses or degrees are both great options, but can be expensive and time-consuming. Why not have the information delivered to you personally for free? […]

On Monday, the world tuned in to watch the 118th running of the Boston Marathon – a symbol of closure, patriotism and victory over terrorism. As we celebrated Meb Keflezighi’s 2:08:37 victory, marking the first American win since 1985, the question everyone seemed to be asking was, “Is he really wearing Sketchers?” While Nike is known […]

Last week’s NLRB regional director ruling confirming the right of Northwestern University football players to unionize adds more heat to the already boiling pot of college sports. As if the NCAA didn’t have enough on its plate with regional conference jockeying, intellectual property rights challenges, and the growing student-athlete health concerns. While issues facing college […]