Many of Indianapolis’ movers and shakers in the sports industry recently came together to discuss sports event management. The best practices shared have value across the entire industry and because of that, I share some of the key highlights with you now: Susan Baughman of Indiana Sports Corporation on securing a sporting event: Look at […]
Let’s play a game. The category is out of line coaches. Ready? Go…. Who came to mind first? Bob Knight? Who would’ve thought that the day would come when Knight’s stormy coaching past on the basketball court would seem mild? Well, step aside coach. There’s a new man on the hot seat: Mike Rice, the […]
2011 was a busy year for U/S Sports Advisors. As we head into 2012, we pause to look back at a productive year. Spirit of Sport Awards – On June 7th, nearly 500 people filled Clowes Memorial Hall of Butler University for the Fifth Annual Spirit of Sport Awards. The event honored student-athletes who embodied […]
Many of our clients are “first-timers” to the media world. Few opportunities exist to prepare athletes and young sports executives for the rigors of dealing with the press. We found a handy article referencing the “Top 7 Media Relations Mistakes.” If you have a minute or two, we’d recommend checking it out.
In September of 2010, Gatorade.com launched its first “Dancer Athlete” profile. Dancer, Lauren Froderman, winner of So You Think You Can Dance season seven, was featured alongside big name professional athletes, such as Mia Hamm, Derek Jeeter, and Peyton Manning. With this prestige, Froderman realized many newfound perks of life as an elite dancer, including […]