Ever wonder what makes Super Bowl commercials as compelling as the on-field action? It’s not about the humor or the production values. With each advertiser paying in excess of $4 million per spot, these commercials represent the best mini-stories the advertisers and their agencies are capable of creating. The author Robert McKee once said, “Stories […]

The NFL’s threats of home theater technology along with soaring stadium ticket prices my be more imminent than we thought. As of yesterday, three playoff wild card games hadn’t yet sold out. If they remain unsold through today, they may fall victim to the NFL’s 72-hour/75-mile blackout rule. And it’s not for a lack of compelling story […]