In the course of speaking with certain pro athletes, I’ve been exposed to a catalog of misconceptions about personal brands. To promote a common understanding of personal brands, I thought I’d share a few. “I have no brand.” This particular athlete thinks that brands are some special marketing creation. However, any simple message about that […]

I’m approaching my 30th birthday – terrifying right? – and wrapping up my eighth year in the sports business. I’m living the dream and am blessed to be doing what I’ve wanted to do since I was a kid. I’ve recently spent some time reflecting on my life and career I came up with 30 […]

It is unquestionable that King James’ return to Cleveland gave the city and its citizens a reason to rock a little harder than usual this NBA season. While the true value of LeBron James’ homecoming is incalculable (current estimates are between $50 and $500 million), the Cleveland Cavaliers have shown the importance of being prepared […]

By now, we know that Miami’s Big Three split up, with LeBron returning his talents to Cleveland, and Bosh and Wade gearing up to ride out their careers into the Miami sunset. At U/SSA, we’ve also been paying particular attention to the Pacers and Lance Stephenson’s decision to take a shorter, smaller contract with Charlotte […]

In the business of sports marketing, where things are constantly changing and technology is ever evolving, how do you stay relevant and up-to-date as a professional? Industry conferences and continuing college courses or degrees are both great options, but can be expensive and time-consuming. Why not have the information delivered to you personally for free? […]