Girls have been in the news a lot lately, and for good reason. Last October, Ted Bishop was removed as PGA President for his sexist remarks on social media, referring to Ian Poulter as a “Lil Girl.” Bishop tweeted, “Really? Sounds like a little school girl squealing during recess. C’MON MAN!” Poulter’s response was fitting, […]

This past week, I had the pleasure of attending the 20th National Sports Forum (NSF) in Cincinnati, Ohio, which is a gathering of sports industry executives sharing best ideas and experiences across various leagues. When Ron Seaver started NSF back in 1996, he had a vision that sports industry executives would get together for three days […]

In the course of speaking with certain pro athletes, I’ve been exposed to a catalog of misconceptions about personal brands. To promote a common understanding of personal brands, I thought I’d share a few. “I have no brand.” This particular athlete thinks that brands are some special marketing creation. However, any simple message about that […]